Tenant Screening Customer Service – The TenantMagic Advantage

Let your business stand out with superior customer service

 

In my previous post I wrote about how TenantMagic stands above its competitors by providing superior tenant screening customer service. Here is a link to a Forbes article http://bit.ly/2sTWAD1 that supports our strategy, that customer service is a great differentiator.

In this post I will give you a recent example.

TenantMagic’s tenant screening customer service is available 7 days a week. We know that our agents and landlords don’t work Monday through Friday from 9am to 5pm and neither do we. We see much of our activity after 5pm and on weekends. One of our competitors brags about having their customer service available Monday through Friday from 8:00 am to 7:00 pm. TenantMagic’s live phone customer service is available from 8:00 am to 9:00pm Monday through Friday and 9:00 am to 5:00 pm on Saturdays and Sundays.

This past Saturday, I received a call from a woman in her 70’s who needed help to complete the online rental application and tenant screening for her and her husband.  Neither were what you would call computer savvy.

She called asking for assistance, as she was somewhat unsure about entering personal information into an online application. She asked if we could stay on the with her while she entered her information which we did not only for her, but for her husband too.

In less than a half hour both applications were completed and the agent received their applications and screening reports.  They were very thankful not only for the assistance, but that it was provided on a Saturday morning. The property they were applying to was in demand and they needed to get their application in as quickly as possible.

TenantMagic’s development team has worked with our customer service team to make the user experience as easy as possible. We see that we are successful more than 95% of the time based on the number of customer service calls we receive compared to the number of applications that are completed.

We often hear back from the agents and landlords of the 5% that needed the assistance, thanking us. They appreciate that their vacancy will be filled in a timely manner. This has resulted not only in repeat business but great referrals.

 

 

Tenant Screening Services – Why TenantMagic Works Best

Tenant Screening Services - Why TenantMagic works best
Uses TenantMagic Tenant Screening Services

The TenantMagic staff  conducted a competitive analysis of tenant screening services providers to see how TenantMagic compares. We found many services that offer the same type of reports – credit, criminal, eviction, and sex offender. We then took a further dive to see how TenantMagic was different.

The tenant screening services we selected offered similar reports. We excluded companies that only provided credit reports and enterprise property management systems that had tenant screening as a part of a suite of services.

Overall, we found that the other tenant screening services focused strictly on the reports, where TenantMagic handles the entire application and screening process along with providing customer service to the applicants every step along the way.

We interviewed dozens of real estate agents and landlords when we were developing TenantMagic five years ago. The time it took to get prospects through the application process was the one pain that was consistently articulated by both agent and landlords.

It starts with the handling the calls and setting up appointments. Then there is the time it takes to collect the completed applications (usually paper), application fees, run a background report and make a selection.

The biggest headaches came from applicants that were:

  • No shows
  • Just looking
  • Went through the application process but didn’t meet basic income qualifications

If a background report was used by the agent and landlord it usually consisted of a credit report, which alone is not sufficient to determine the quality of a potential renter.

What we found was that TenantMagic is the only tenant screening program that addresses the entire application process from the inquiry to providing the notification to applicants that were both accepted or declined.

The agent or landlord simply enters the applicant’s email into the system and TenantMagic handles the rest. This includes all customer service during the application process for the applicant. If there is a problem, the applicant is instructed to contact TenantMagic, not the agent or landlord.

The agent or landlord gets a completed application with the screening reports and a rental recommendation based on income and credit history requirements. The completed application and  reports are available minutes after being submitted by the applicant.

As an added benefit, TenantMagic is free to agents and landlords. The applicant pays the fee.

By using TenantMagic,  agents and  landlords can stop wasting time with unqualified rental applicants and focus on their primary business. And that is why TenantMagic is the tenant screening service that works best for not only agents and landlords but applicants too.

Successfully Dealing With a Late-paying Tenant Without an Eviction

No late rental payments
No late rental payments

I was speaking with a landlord recently about getting good tenants and what to do with  late-paying tenants while avoiding the eviction process. Jack has been in the business for close to 20 years and has a couple of dozen properties.

He explained his very effective method to deal with late paying tenants.

After conducting the background screening but before the lease is signed, Jack sits down with the applicant and clearly reviews the rules regarding rent payment.

They are-

1. Rent is due on the 1st

2. If the payment is not received by the 1st of the month there is a $50 late payment.

3. If the rent and late payment is not received by the 3rd of the month they  will a receive a 3-Day Notice.

4. There are no exceptions.

A 3-day notice advises tenants that they are being asked to leave or that an eviction action will be brought against them. They are also advised to seek legal assistance if they have any questions or concerns. (This landlord’s properties are in Ohio and laws do vary from state to state, so please check with your attorney or state’s landlord tenant laws) You can also check out https://www.rocketlawyer.com to see a sample and learn more.

Once the 3-day notice is delivered, he calls the tenant and tells them, “You are more than 3 days late with your rent and I want you out as I warned you about this before you signed the lease.”

Jack then makes the tenant the following offer, “If you are out by the week-end I will pay you $250. If you agree I will meet you at the property with your check. If the property is clean and in good shape, I will give you the check in exchange for the keys. If you do not agree, I will immediately start the eviction proceedings.”

Over the years, he had only one tenant that declined this offer.

He knows his ex-tenant is probably at a bar buying drinks with his new-found money bragging about getting over on his landlord. But Jack is the one that has come out ahead.

Jack has avoided paying the costs associated with filing the eviction. The property was left clean and in good condition, which would be very unlikely if the tenant was evicted. And he has the security deposit, which covers the cost of the payment and some of the lost rent.

Jack spends very little time chasing down the rent from late-paying tenants by being very clear about the rules before the lease is signed and strictly adhering to them.

TenantMagic provides comprehensive application and tenant screening at no cost to real estate agents, property managers and landlords. Applicants pay the fee

Jay Apple is co-founder of TenantMagic, LLC  www.tenantmagic.net

Please note that this post relates to an approach to dealing with late paying tenants and is not meant to be considered legal advice.

Technology-relevant lead generation for property managers and landlords

Use technology-relevant lead generation
Millennials hate voice mail

Technology-relevant lead generation is so important to effectively market your properties, especially to millennials.

Many owners and property managers I speak with are always looking for a reliable source for rental applicants.

A significant number of these applicants will likely be millennials. According to a cnbc article  http://www.cnbc.com/2016/09/09/millennials-will-be-renting-for-a-lot-longer.html, over 60% of people in the 25 to 34 age group, are renting their residences.

In addition to listing on sites such as  Craigslist or Zillow, many owners or managers place a “For Rent” sign out with a phone number of the owner or property manager.

“For Rent” signs will typically attract potential applicants that have a greater interest,  as they are making the effort to check out the property and the neighborhood.

The problem with the “For Rent” signs is that the phone is the method of contact. This brings up a number of issues.

Potential applicants often look at properties during evenings and week-ends when rental offices are closed and owners are not always available. Many applicants, especially millennials,  are adverse to calling and even a larger number refuse to leave a message. If they do leave a message (which is unlikely)  and you call them back, don’t even think of leaving them a voice message.

Millennials hate voicemails. They don’t like leaving voicemails and will typically send a text message instead. They also often avoid listening to voicemails that have been left for them by others. Here is a great column giving a millennial’s perspective on voicemails.

http://www.baltimoresun.com/entertainment/bthesite/bs-b-0618-column-20150617-story.html

So, what is the best way to use “For Rent” signs? Use a text lead generation program for the signs. This is a good example of technology-relevant lead generation.

Full disclosure – TenantMagic has launched Rider Sign Leads www.ridersignleads.com. The program provides property managers and owners with a customizable code that can be placed on the “For Rent” sign riders, either in addition to or  replacing the phone number. When the prospective applicant texts the code to the number on the sign, they receive the rental details, owner/manager contact information and a link to the web listing of the property. The owner/manager receives the phone number of the prospect.

Technology is changing the way we shop, live and make decisions. It is imperative to make sure that your business can accommodate the tech tools that are being used by your target market.

Jay Apple is co-founder of TenantMagic, LLC  www.tenantmagic.net

A credit report alone is not sufficient for screening a tenant

rental property trashed by bad tenants
But they had a good credit score.

I last wrote that you should never accept a credit report provided by the applicant due to easy online availability of fake credit reports.

In this post, I would like to explain why even a valid credit report is inadequate by itself when screening a rental applicant.

Credit reports do not contain enough information to properly evaluate an applicant.

The applicant’s income, in addition to eviction and criminal history are very important when considering a potential applicant and none of these are found in a credit report.

Typically the required income to rent ratio is 3 to 1. If the rent is $1000 per month, then the income for all the renters need to be at least $3000 per month.

I am often asked about verifying income. We recommend that the agent or owner ask for 3 consecutive pay stubs. You should request the 3 most recent bank statements to verify  the income deposits if the applicant is self-employed.

This method is far easier and quicker than attempting to get salary or wage information from the employer. Many large employers will direct you to a third party that requires a fee for income verification.

An eviction report is extremely important.  A person who was evicted in the past, is likely to be evicted again. It is very time consuming and costly to evict a teannt. Repairs to the property also need to be taken into account. Most evicted tenants don’t exactly leave the property “broom clean move-out” condition.

Don’t think a criminal report is important? Think again. I was speaking at a real estate investors group about tenant screening best practices.  An elderly landlord told me a very scary story. The tenants in one of his properties stopped paying rent and would not respond to his phone calls. He went to the house to ask about the rent, was beaten severely by one of the occupants and ended up in the hospital for 2 weeks.

It was discovered after the tenant was arrested that he was a convicted felon.

A criminal background check would have identified his criminal history and saved the landlord from the pain and suffering of the beating.

Here are some more stories that will help convince you about the importance of tenant screening. http://buildrealty.net/blog/2014/12/21/6-insane-landlording-stories-that-prove-the-importance-of-tenant-screening/

No tenant screening process will be 100% effective. But a comprehensive background search can significantly reduce the number of problem tenants.

Jay Apple is co-founder of TenantMagic, LLC  www.tenantmagic.net

Why you shouldn’t use a credit report provided by a rental applicant

Fake credit report web site

Here is a big reason why you should never use a credit report provided by the rental applicant for an application.

It is quite easy to get fake one.  Simply by Google “Fake credit report” and fill out the on-line pdf. Here is a link to one of the sites so you can see for yourself. https://fake-credit-score.pdffiller.com/

Agents and landlords should always use a reputable online tenant screening program to avoid fakes.

You obviously want to know that the information in a completed rental application and screening report is accurate.  It is also critical to know that the person submitting it is who they claim to be.

A quality screening provider will verify the information provided by the applicant and their identification.  When an applicant enters their social security number into the system. The credit bureau will then check to see that the personal data of the applicant matches with what the bureau has on file (date of birth, current address, etc.) The process should then require the applicant to verify their ID. This is accomplished by answering questions that only the applicant would know the answer to such as amount of car payment, previous address or auto loan amount.

Additionally, a credit report is only one of the reports that should be considered by an agent or landlord You really need an eviction report, a criminal history report and a sex offender report to do a thorough review of an applicant.

There is no shortage of scammers out there. And once they are in a property, it is difficult and expensive to get them out.  Then there is often significant damage to the property once you do get them out.

Fortunately there are high-quality tenant screening service providers that you can use.  A good tenant screening service will help identify unqualified applicants before the lease is signed, saving you time and money.

Jay Apple is co-founder of TenantMagic  www.tenantmagic.net Continue reading Why you shouldn’t use a credit report provided by a rental applicant

How far and how fast will home ownership swing back?

I recently had lunch with a senior finance executive who is in his mid 30s,  married and has a young daughter. The conversation turned to home ownership and how it is viewed by people in his age group.

He rents and said that currently he and his wife (also a professional) have little desire to purchase a home. He went on to say that many people he knows that are in his age group feel the same way about home ownership.

This made me think about how fast and far the home ownership pendulum is going to swing back.

Since 2005 home ownership has steadily declined from 69% to 63.7% at the end of 2016.

As can be seen in the US Census Bureau graph below, the decline has been longer and steeper than in any other period going back to 1965.

A closer look will also show you that the drop off continued after the 2007-2009 recession.

Hone ownership rates 1965 - 2016

As we all know trends don’t continue forever. But we do need to look into what has changed that can affect any rebound. For more data check out the entire report at https://www.census.gov/housing/hvs/files/currenthvspress.pdf

During my conversation with my finance exec friend, he mentioned 2 reasons he and his wife did not want to buy a house. The first was he didn’t view it as a good financial decision. Housing prices are still recovering from the 2007 – 2008 housing crash. Secondly, his career could require him to move regularly and he didn’t want deal with buying and selling his property every couple of years.

Industry research on this topic has identified 2 other reasons that millennials are not buying homes like people their age did a generation ago.

College loan debt plays a very large factor. Graduates are saddled with this debt for a long period of time which makes it difficult to save for a down payment. This coupled with a less than robust job market adds to the headwinds in home ownership, especially among people in their 20s and 30s.

If history is any indicator, the trend in home ownership should reverse itself. However the trough is deep and even returning to rates of the 1980s can take some time.

Bottom line, real estate agents should be prepared to deal with home renters for the foreseeable future.

Jay Apple is co-founder of TenantMagic  www.tenantmagic.net

Are your customers satisfied or totally irritated with your customer service? – The need for speed.

Bad customer service

TenantMagic makes the rental application and background screening process quick and easy for agents/landlords, as well as applicants by using technology.  As we all know, things can go wrong with even the best designed programs. It is important that rental applications are processed quickly, as any delay can result in an applicant losing out on a desired property, so at TenantMagic we need to address any issue promptly.

This is where customer service comes in and where businesses can really make a name for themselves, for better or for worse.

I manage the customer service for TenantMagic and look to consumer companies that I interact with for ideas on what to do and what not to do. After all, our expectations in the business world are shaped by what we experience as consumers.

Recently I had issues with two different product/service providers that required me to contact their customer service departments and had two distinct experiences.

The first was Amazon.  The phone accessory I purchased using Amazon stopped working a few days after receiving it.  I was unable to find the contact information for the company, so I called the Amazon customer service number.

I told them what had happened and they immediately took care of it by crediting my account. I then purchased a similar item from another provider. Amazon came through, the product manufacturer did not. I will continue to use Amazon, but will think twice about going back to the company that supplied the product.

The second experience was with my cell phone carrier which I have been with for 17 years! I was able to easily contact them about my issue regarding a phone upgrade, but the promises that were made were not kept, requiring me to call back multiple times. I will spare you the details, but in the past 2 weeks I have spent easily close to 20 hours on the phone with their customer service reps and all my problem is still not resolved – and it is not that complicated.

When things go awry in a business transaction it is vital to handle the issues quickly.

The way I look at it is, that is comes down to time. First, don’t make it next to impossible for your customers to find company’s contact information. The when you do interact with a customer that has a problem, try to resolve it immediately if possible. Your customer’s time (and yours) is too valuable to waste. Delays lead to irritated customers.

At TenantMagic we make every attempt to have a person answer the phone for customer services calls and try to get any issue resolved as quickly as possible. There are times when we cannot address a customer’s problem to their satisfaction. When that happens, we explain the situation, tell them we are sorry but there is nothing more that we can do. We might lose that customer, but have not wasted their time by stringing them along with excuses and promises that cannot be kept. And, we are not wasting our time.

Paper rental applications? Do you know what century we’re in?

It never ceases to amaze me the number of agents, landlords and property managers that still use paper applications.

In my last 2 posts I covered how paper applications can complicate Fair Housing compliance and the create personal data security problems.

Today we will look at how time consuming paper applications are, how they make  your business look antiquated and can affect compliance with Fair Housing laws.

Paper applications, whether they are handed out or a downloadable pdf, require the agent/owner/ property manager to enter all that information into the background screening program. (If you are not screening your prospective tenants, then you are just asking for big trouble.)

Typically this can take up to 10 minutes or more per application, which  adds up when you have multiple vacancies.

Paper applications are usually accompanied by paper checks or credit card information application fees that need to be written out and then entered into a payment system, again requiring even more time with data entry.

Still not convinced? Do you still feel that all this paper and redundant data entry is really not that big of a deal?

Then consider the image that you are portraying to your prospective tenants. If you are using paper applications and collecting fees with paper checks you are giving people the impression that your business is not up to date. What are going to think about your property and its maintenance?

Fair Housing compliance is also an issue with paper applications. A blog post by OneRent http://blog.onerent.co/fair-housing-rental-application/  reports that “Many landlords notice that the paper rental applications that they receive, are rarely complete. In most of the cases, the tenant provides half-finished applications that make it difficult for property owners to scourge for and scrutinize additional information. Some tenants provide basic bio data at first and additional bank statements and credit reports later, leaving the property owners with no option but to hand over the house to a new tenant in the interim period.”

Due to the lack of complete information, landlords often discourage potential tenants from looking into their properties or steer such applicants towards another property. This constitutes a violation of the anti-discriminatory housing laws.

Using a reputable online application and screening company makes sense on so many different levels. The amount of time you save and the how you present yourself and business are just two reasons to switch.

Jay Apple is co-founder of TenantMagic www.tenantmagic.net, an online rental application and background screening provider that is free to real estate agents, property managers and landlords.

 

Personal data security dangers with paper rental applications

 

Personal data security dangers with paper rental applications
Your personal data is at risk with paper rental applications

In my last post I discussed the fair housing compliance issues associated with paper applications. In this post we will look at applicant personal data security dangers with paper rental applications and how to keep applicant data secure.

Best practices in screening rental applicants require detailed personal information. You can check out this post to get a good explanation of why this data is important when assessing rental applicants.  http://www.kimberlyhowell.com/renters-landlords/why-does-a-rental-application-require-so-much-personal-info/

According to the FBI, identity theft is the fasted growing white-collar crime in America.

Believe it or not there are still many real estate agents, property managers and landlords that use paper rental application.

There are 2 variations of these

1) An actual paper application that is handed out at the location or available on line and then downloaded to be completed. The completed application is then hand-delivered, emailed or even faxed back to the office.

2) An online fillable pdf.

Both present serious security problems as they are ultimately printed out to be viewed and distributed.

A paper application contains the applicant’s name, date of birth, current address and social security number.  I have also seen credit card information on an application

This is everything an identity thief needs to wreak havoc with an individual’s ID.

Paper applications are not easy to keep secure and away from prying eyes. I have seen them laying out in the open at many offices. These offices typically have a steady stream of people regularly visiting them. There are also cleaning and maintenance people that could access them, especially when the offices are closed and no one else is around.

Fillable, on-line pdfs present an additional security problem when there are multiple applicants. Many times the co-applicants are required to complete the same application as the primary applicant on the same form. The primary applicant will complete his/hers then the co-applicant will continue with the same application. This allows the co-applicant to see all of the primary applicant’s personal information. This is a cause for concern when the applicants don’t know each other all that well.

The solution to resolving these issues associated personal data security dangers with paper rental applications is to use a secure on-line application program.

Make sure it has the following features-

–  Individual applications (that can then be combined for review) for each applicant.

–  The ability to capture an SSN for screening purposes, but not make it visible to anyone after it is entered.

–  Access by permission only. If more than one person needs to review the application, each needs to have their own log on credentials.

Paper applications are obsolete and provide a tempting target for identity thieves. Many of the personal data security dangers with paper rental applications can be greatly reduced by using a reputable on-line rental application and background screening service provider.